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“We’re not a lifestyle brand, we’re a functional product. We don’t want the product to seem cool.” Kevin Burns, CEO, Juul Labs Inc Juul Labs want their device to be considered functional not ‘cool’ The redesigned Juul, initially designed to track former smokers’ nicotine intake, could verify a user’s age to prevent minors from illegal inhalation, CEO Kevin Burns said. The company has been criticized by health and school officials who claim it promotes addiction among the 15 to 24 year olds who make up the bulk of its demographic.The company also shelved plans to release 55 new flavors...
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